Skin care begins at birth. Eighty percent of all sun damage occurs before the age of eighteen. While many of us have heard sun block is the number one preventative measure against sun damage that often leads to pre-mature aging; few of us heed this advice. We witness today's teenagers eagerly feeding their beautiful, healthy skin to tanning beds at an alarming rate not realizing it will cost them their youthful appearance. These teenagers and the their older siblings, the generation X'ers, should consider what is surely going to happen in 20 to 30 years.

However, many others belong to the generation of laying out during the maximum tanning hours, slathered with baby oil and iodine or something with the least amount of SPF. What is present today on the surface of the skin is often times the result of damage that has occurred within the past ten years.

So, does this mean it's too late? Skin care for damaged skin is very confusing for the consumer. Cosmoceutical companies, department stores, talk shows, and magazines continually bombard us with the "best" wrinkle creams ever; constantly over promising and under delivering at that tune of billions of dollars spent in "magic creams" each year.